Blue Ocean Thinking Style !!

  • Start first, to have an willingness to shift to Blue ocean way of creating new demands / markets
  • Next understand your current position
  • Imaging where you could be
  • Know the ways to achieve it
  • Keep move on
  • Eliminate: which factors to be eliminated which does not add much value to the business
  • Reduce: which are the factors to be reduced well below the market standards
  • Raise: which are the factors to be raised well above the market standards
  • Create: what needs to be created that industry never offered
  • Its not easy for all to enter the blue ocean shift, predicting new demands unless do a big homework with lot of initial investments / research
  • Its relatively easy to navigate in the known market (red ocean market) rather than putting efforts to create something new with extraordinary value differentiation
  • Whenever some startups / new entrant starts blue ocean shifts, already sharks in the market would easy adapt that way to capture further its market, and it becomes red ocean.

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expertise in emission control system, worked in transportation - automotive locomotive industries for 20 years

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Prakash Ganapathykrishnan

Prakash Ganapathykrishnan

expertise in emission control system, worked in transportation - automotive locomotive industries for 20 years

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